Hi, my name is Danny. Nice to meet you 👋🏼


I’m passionate about achieving organizational success by utilizing user-centered design methodologies, and collaborating with a team to translate business objectives and user needs into valuable digital solutions.

For over 6 years, I’ve helped organizations achieve business goals through leadership, strong customer service, and collaborative teamwork within the youth development, retail, healthcare, and restaurant industry.

Most notably, I’ve collaborated with the Poketeria team during the early stages to differentiate the restaurant from a crowded neighborhood of competitors, and grew the business by, iterating on different food concepts until we came up with the idea of a sushi donut!

Recently, NYC’s legendary weatherman, Mr. G from Pix 11, did a segment on it! Check it out!


My Design Process

I follow a holistic user-centered design methodology, which cycles through 6 important steps:


I start by understanding the market, the users, and business goals. With a solid understanding, I define an overarching scope or "north star" of the project, which influences its direction.


With a solid understanding, I like to collaborate with designers, stakeholders, and cross-functional teams, and deploy industry’s best practices to uncover unique solutions.


I find it important to define the product's information architecture, sitemap, screen flows, lo-fidelity wireframes on paper and on whiteboards. This gives me a better overview on how the product should look and behave.


Now it is time for the best part; firing up Sketch to create mockups.

P.S. I’m a huge fan of applying the Gestalt principles and Golden ratio in my designs.

05. TEST

"You are not your users."

Sometimes we think our designs are incredible and flawless or we are just not sure if the designs are right, so I create prototypes and test with target audiences to make sure if the product is designed right.


Insights from user testing will help determine if the product is ready for development or if it needs to be refined.

If it passes, it gets shipped!